L’Oréal Paris Elvive Color Protection Shampoo 600 ml

• Color protection shampoo for color-treated hair.

L’Oréal Paris’ Vive Color Protect Shampoo for color-treated hair is for hair that is exposed to frequent washing, sunlight, pollution, and external damage.

Due to these conditions, hair color fades and loses its shine and intensity. We created a formula that works on 3 dimensions of color – intensity, luminosity and reflectivity: 1. maintains color intensity: The new Exacer Color Cell has been developed to intensively moisturize your hair and help it protect your color from fading and maintain its intensity. 2. protects hair: The formula enriched with UVA and UVB filters protects colored hair from external damage. Hair looks full of life. 3. prolongs shine: The concentrated nourishing formula intensively nourishes the hair and makes its surface smoother.

Instructions: Apply to wet hair, massage well to help stimulate the scalp, then rinse. Follow with Color Protect Conditioner and Oil Replacement.